Published on September 9, 2024
The Southeast Asia Challenge has officially concluded, and what an incredible adventure it has been! Our three influencers—Kinya, Mel B, and Tinger—travelled across ten breathtaking Southeast Asian countries, experiencing everything from bustling city streets to serene beaches and dense jungles. The challenge brought to life the vibrant cultures, stunning landscapes, and unforgettable experiences that make Southeast Asia a must-visit destination.
The challenge was a mock-reality TV adventure competition that unfolded exclusively on Instagram and showcased the region’s rich cultural heritage and beautiful landscapes as the influencers competed for exclusive experience upgrades at each destination. The challenge was an adventure for our influencers and an immersive experience for our audience, who followed along every step of the way and participated on our Instagram Stories to determine which influencer received special prizes in each of the ten Southeast Asian countries. The challenge generated over 14 million impressions on our social media channels, with more than 200,000 engagements, including likes, comments, and shares.
Here’s a look at some of the journey’s most memorable moments and their impact on our audience, truly showcasing how Southeast Asia is a destination for every dream.
An Exciting Journey Throughout Southeast Asia
The adventure kicked off in Hanoi, Viet Nam, where our influencers explored the city’s dynamic energy with a cyclo tour through the streets and a paddleboarding session on Bac Pier. Tinger won the exclusive “Hanoi Street Eats After Dark” walking tour, sampling local delicacies like Pho Ga and Banh Mi in the historic Old Quarter.
From there, the influencers journeyed to Luang Prabang, Lao PDR, for a scenic cycling tour through lush countryside and an exciting kayaking adventure on the Nam Khan River. Kinya was the top-voted influencer and experienced a night of traditional Lao storytelling and dinner in the heart of Luang Prabang’s historic old town.
The challenge then moved to Siem Reap, Cambodia, where our adventurers explored the ancient ruins of Angkor Park on a thrilling quad-bike tour. Tinger won a serene sunset cruise on a VIP gondola, capturing the breathtaking views of the Cambodian countryside.
In Myanmar, the influencers wandered among the ancient temples of Bagan, embarking on a treasure hunt through this archaeological marvel. Mel was treated to a luxurious spa day at Aureum Palace Resort, choosing from various healing massage therapies.
The journey continued to Phuket, Thailand, where surfing lessons and Muay Thai training pushed the influencers to their limits. Kinya enjoyed an upgraded stay at a private pool villa and a personalized Thai massage experience that truly embodied the luxury of Thai heritage.
In Singapore, our adventurers embraced the city-state’s blend of modern luxury and cultural richness. From an indoor surfing experience at Trifecta Singapore to a cooking class at Ruqxana’s Cookery Magic, the influencers captured the dynamic spirit of Singapore. Tinger enjoyed an exclusive fragrance workshop at Scent by SIX, creating a unique scent inspired by a blossoming garden.
The challenge also took the influencers to the Chocolate Hills of Bohol in the Philippines, where they experienced thrilling activities like zip-lining and rope courses, followed by a magical firefly-watching excursion. Mel dined at the renowned Paprika Restaurant, enjoying spectacular sea views.
In Brunei Darussalam, the influencers explored the lush rainforests of Ulu Temburong National Park, immersing themselves in the natural beauty of this pristine wilderness. Kinya was rewarded with a rejuvenating spa treatment at Tenderly Touch Wellness & Beauty House, set amidst the tranquil surroundings of the resort.
The penultimate stop was Kuala Lumpur, Malaysia, where the influencers visited the majestic Batu Caves and enjoyed the thrill of wakeboarding at Mines Lake. Tinger experienced a once-in-a-lifetime dining experience at Kuala Lumpur Tower, a revolving restaurant 282 meters above the ground with a panoramic city view.
Finally, the journey concluded in Bali, Indonesia, where the influencers pedalled through Ubud’s famous rice fields and braved the rapids of the Ayung River on an exhilarating white-water rafting adventure. Mel participated in a spiritual healing ceremony with a local priest and enjoyed a stunning sunset at the La Brisa Canggu Beach Club.
Celebrating the Diversity and Beauty of Southeast Asia
The Southeast Asia Challenge was more than just a competition; it celebrated the ASEAN region’s incredible diversity, cultural heritage, and natural beauty. Through breathtaking visuals and captivating storytelling, our influencers brought the spirit of Southeast Asia to life, highlighting the region’s warm hospitality and unique experiences. We thank everyone who followed the journey and participated in the challenge. Your support and engagement helped make this adventure an unforgettable success!
Stay tuned for more exciting adventures and continue exploring the wonders of Southeast Asia with us on Instagram at @VisitSoutheastAsiaOfficial. Until the next journey, keep dreaming and discovering the beauty of this enchanting region!
We want to thank our incredible partners who collaborated with us to help make this challenge happen:
